Customers may worry that products which have travelled a long way damage the environment but research shows that distance is not a reliable indicator of the environmental impact. To put this into perspective air-freighting fresh produce from the whole of sub-Saharan Africa accounts for less than 0.1% of Britain's carbon emissions. Also, car use by the average British family uses over 6 times the amount of C02 that an average Kenyan family uses in all of their activities.
By simply purchasing Kenyan produce, you can help to support the livelihoods of hundreds of thousands of hardworking people, helping them to build a stronger economy and a brighter future.